Oral Health Care Products

toothbrush and flossA wide variety of oral health care products is available to consumers for over-the-counter (OTC) sale, and includes;

  • Toothpastes
  • Toothbrushes
  • Mouthrinses
  • Interdental cleaning aids (dental floss)
  • Denture cleansers and fixatives
  • Saliva substitutes

Toothpastes and mouthrinses contain therapeutic agents designed to control various diseases and conditions of the mouth such as dental decay, gum diseases, tartar and tooth sensitivity. Toothbrushes and the different interdental cleansers and accessories are primarily designed for the mechanical removal of plaque. There is still a sizeable market for denture cleansers and fixatives despite the fact that the number of people having teeth extracted has fallen considerably since the 1970s. Dry mouth is a problem for many people, particularly those in the older age bracket, hence the increasing market for saliva substitutes.